Volume IV: Society, Culture, and Local Ecological Wisdom

Peran Media Sosial dalam Menumbuhkan Kesadaran Multikultural Generasi Z di Bandung

  • Dayat Indra Hidayat UIN Sunan Gunung Djati Bandung, Indonesia

Keywords

Generasi Z; kesadaran multikultural; literasi digital; media sosial.

Abstract

Generasi Z di Kota Bandung tumbuh dengan media sosial sebagai lingkungan sosialisasi primer, namun bukti mengenai apakah penggunaannya menumbuhkan kesadaran multikultural atau justru memperkuat penyekatan simbolik masih langka untuk konteks perkotaan Indonesia. Penelitian ini bertujuan menguji besaran dan arah pengaruh media sosial terhadap kesadaran multikultural pada Generasi Z di Kota Bandung. Pendekatan yang digunakan adalah kuantitatif dengan jenis penelitian survei eksplanatori terhadap 200 responden berusia 14–29 tahun yang ditarik melalui proportionate stratified random sampling berdasarkan strata jenjang pendidikan. Data dikumpulkan menggunakan angket tertutup berskala Likert lima titik yang terdiri atas sepuluh butir variabel media sosial dan sepuluh butir variabel kesadaran multikultural, kemudian dianalisis melalui uji validitas, reliabilitas, normalitas, linearitas, regresi linear sederhana, uji t, uji F, dan koefisien determinasi. Temuan penting artikel ini menunjukkan seluruh butir valid (r = 0,576–0,715) dan kedua skala reliabel (αX = 0,905; αY = 0,888), dengan persamaan regresi Ŷ = 15,274 + 0,681X, t = 12,838 dan F = 164,806 (p < 0,001), serta R² = 0,454. Lama penggunaan harian justru tidak berkorelasi dengan kedua variabel, sehingga yang memprediksi kesadaran multikultural adalah kualitas, bukan kuantitas penggunaan.

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