Volume V: Economy, Politics, and Environmental Governance

Green Consumer Behavior Berbasis Ekoteologi Islam: Rekonstruksi Perilaku Konsumsi dalam Perspektif Ekonomi Syariah

  • Anisa Ilmia UIN Sunan Gunung Djati Bandung, Indonesia

Keywords

Ekonomi syariah; Ekoteologi Islam; Green consumer behavior; Konsumsi berkelanjutan; Perilaku konsumen Muslim.

Abstract

Krisis ekologis yang banyak terjadi saat ini menunjukkan bahwa perilaku konsumsi manusia turut berkontribusi terhadap eksploitasi berbagai sumber daya, peningkatan jumlah limbah, dan kerusakan lingkungan. Konsep green consumer behavior telah menawarkan pola konsumsi ramah lingkungan dalam setiap tahap konsumsinya, akan tetapi pendekatan secara konvensional lebih banyak bertumpu pada kesadaran ekologis, manfaat pribadi, harga, dan preferensi pasar tanpa memiliki fondasi spiritual yang memadai. Penelitian ini memiliki tujuan merekonstruksi green consumer behavior yang telah ada dengan mengintegrasikan ekoteologi Islam dan etika konsumsi dalam perspektif ekonomi syariah. Penelitian dilakukan dengan menggunakan metode deskriptif melalui pendekatan yuridis normatif serta data kualitatif. Sumber data berasal dari Al-Qur’an, hadis, kaidah fikih, fatwa, buku, dan artikel jurnal yang dikumpulkan melalui studi kepustakaan dan studi dokumen. Data kemudian dianalisis menggunakan analisis isi secara deskriptif-interpretatif. Hasil penelitian menunjukkan bahwa prinsip tawḥīd, khalifah, amanah, tawāzun, ḥifẓ al-bī’ah, maṣlaḥah, dan larangan fasād dapat menjadi fondasi normatif perilaku konsumen hijau Islami. Nilai-nilai tersebut dioperasionalkan melalui prinsip halal-ṭayyib, moderasi, serta larangan isrāf dan tabżīr. Selain itu, penelitian ini menghasilkan model konseptual, yaitu : ekoteologi Islam, etika konsumsi Islami, kesadaran ekologis, green purchase intention, green consumer behavior, dan konsumsi Muslim berkelanjutan. Model ini menegaskan bahwa konsumsi hijau Islami merupakan aktualisasi tanggung jawab spiritual, sosial, ekonomi, dan ekologis secara komprehensif.

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