Apologetics of Nusantara Islamic Ecotheology in Digital Media as Cultural Resilience in the Multipolar Era (A Case Study of Framing in the Video “Ekoteologi: Merawat Bumi, Menjaga Iman” Kemenag RI @kemenag_ri, TikTok, 2025)
Keywords
Entman Framing Analysis, Islamic Ecotheology of the Nusantara, Apologetics of Ecotheology, Cultural Resilience, TikTok, Ministry of Religion of the Republic of Indonesia, Multipolar Era, Religious Mediation. Mediatization of Religion. Abstrak: Krisis ekologi global tidak hanya menimbulkan persoalan teknis dan ekologis, tetapi juga memunculkan persaingan narasi peradaban di ruang digital, ketika Islam kerap diposisikan sebagai bagian dari masalah, bukan sebagai sumber solusi. Penelitian ini merupakan studi kasus tunggal yang mendalam terhadap strategi pembingkaian ekoteologi Islam Nusantara dalam video resmi Kementerian Agama RI berjudul “Ekoteologi: Merawat Bumi, Menjaga Iman” (@kemenag_ri, TikTok, 2025). Dengan menggunakan model framing Robert Entman (1993), penelitian ini menganalisis bagaimana elemen Define Problems, Diagnose Causes, Make Moral Judgments, dan Treatment Recommendation diwujudkan melalui dimensi tekstual, naratif, dan visual secara simultan. Hasil penelitian menunjukkan bahwa video tersebut membingkai krisis lingkungan sebagai krisis spiritual yang ditandai oleh memudarnya adab manusia terhadap alam. Antroposentrisme dan materialisme sekuler diposisikan sebagai penyebab utama degradasi ekologis, sedangkan konsep Tawhid, Khalifah, dan Amanah ditegaskan sebagai landasan etika lingkungan yang bersifat transenden. Praktik ekoteologi Islam Nusantara, seperti pesantren hijau dan konservasi berbasis komunitas, ditawarkan sebagai solusi yang autentik dan inklusif. Pembingkaian ini berfungsi sebagai bentuk apologetika ekoteologi sekaligus instrumen ketahanan budaya (cultural resilience) yang menandai pergeseran dari defensive resilience menuju assertive resilience dalam kontestasi diskursus lingkungan global di era multipolar. Kebaruan penelitian terletak pada integrasi model framing Entman dengan perspektif apologetika ekoteologi dan mediatisasi agama dalam konteks Islam Nusantara. Kata Kunci: Analisis Framing Entman, Ekoteologi Islam Nusantara, Apologetika Ekoteologi, Ketahanan Budaya, TikTok, Kemenag RI, Era Multipolar, Mediatisasi Agama.
Abstract
The global ecological crisis not only poses technical and ecological problems, but also gives rise to competing narratives of civilization in the digital space, when Islam is often positioned as part of the problem, not as the source of the solution. This research is an in-depth single case study of the strategy of framing the Islamic ecology of the archipelago in the official video of the Ministry of Religion of the Republic of Indonesia “Ekoteologi: Merawat Bumi, Menjaga Iman” (@kemenag_ri, TikTok, 2025). Using Robert Entman's (1993) framing model, this study analyzes how the elements of Define Problems, Diagnose Causes, Make Moral Judgments, and Treatment Recommendations are realized through textual, narrative, and visual dimensions simultaneously. The results of the study show that the video frames the environmental crisis as a spiritual crisis marked by the fading of human manners towards nature. Anthropocentrism and secular materialism are positioned as the main causes of ecological degradation, while the concepts of Tawhid, Khalifah, and Amanah are affirmed as the cornerstones of transcendent environmental ethics. Nusantara Islamic ecotheological practices, such as green pesantren and community-based conservation, are offered as authentic and inclusive solutions. This framing functions as a form of ecotheology apologetics as well as an instrument of cultural resilience that marks a shift from defensive resilience to assertive resilience in the contestation of global environmental discourse in the multipolar era. The novelty of the research lies in the integration of Entman's framing model with the perspective of apologetics of ecotheology and the mediatization of religion in the context of Islam in the Nusantara.
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